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Short Biography

With over a decade of experience leading creative direction and brand strategy, he helps businesses translate their vision into powerful, timeless brands. His approach goes beyond design — it’s about understanding the soul of each project and turning it into a clear, memorable, and emotionally engaging experience.

Over the years, he has partnered with brands across fashion, hospitality, retail, and government sectors, helping them shape identities that connect deeply with their audiences and stand confidently in competitive markets. From concept to execution, he works closely with each client to craft strategic solutions that align with their goals and long-term growth.

Among his career highlights is contributing to the National Branding and Guidelines of the Syrian Arab Republic, an achievement that strengthened his belief in design as a language of culture and progress. He has also served as a judge at World of Coffee Dubai 2024, earned national recognition for creative excellence, and guided design students in advanced creative development — experiences that shaped his understanding of what makes brands truly resonate.

Whether it’s launching a new venture, reimagining an existing brand, or providing expert consultation, he offers a tailored and hands-on approach. Every collaboration begins with insight and strategy — ensuring that each brand not only looks exceptional but communicates with purpose, clarity, and confidence.

Let’s craft something extraordinary together.

Education & Experience

Education
The Higher Lebanese Industrial Technical Institute Diploma of Education, Graphic Design Associate of Arts, Graphic Design
Board certification
Certificate of Honor – National Branding and Guidelines of the Syrian Arab Republic Certificate of Registration – Ministry of Economy, UAE (Character Design) Judge Participant – World of Coffee Dubai 2024 (Design Category) Certificate of Achievement – Advanced Graphic Design Mentorship, HET Education
Field of expertise
Brand Strategy, Creative Direction, Visual Identity Systems, Packaging Design, Campaign Development, Digital & Experiential Branding
Years of practice
10

Working Shifts